Lance Gerlach

Chief Revenue Officer

Lance Gerlach joined the Sport Fishing Championship executive team in the Fall of 2021 as the Chief Revenue Officer, with the primary responsibilities of helping to build out the sales team, manage all corporate partnerships, building out all new revenue verticals that include licensing, merchandising, and NFT's.

Gerlach's professional career has largely been in the world of collegiate athletics around revenue generation, both corporately and private.  He had two stops as the General Manager for Learfield, managing the multi media rights business and corporate partnerships program, at both Fresno State and the University of Colorado.  After 15 years in working on the external revenue side of the collegiate business, he transitioned to the internal side as the Chief Revenue Officer for the University of Colorado Athletic Department having responsibility for selling premium area naming rights, venue naming rights and building out new revenue streams centered around non-athletic events.  His most recent position before joining the SFC was at the Senior Associate Athletic Director, Assistant Vice Chancellor for the University of Colorado Athletic Department overseeing the private and philanthropic fundraising unit, Buff Club.

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