Gulf Coast Cowboys Angling Club

Paying homage to co-owner and Florida native “Beach Cowboy” Brian Kelley, the branding features a western-style font topping an iconic bull’s head. The horns of the bull’s head take the shape of a fishtail breaching the water. A single star acknowledges the 2024 championship won by Lifeline Sport Fishing in SFC’s open-format era. Gulf Coast Cowboys Angling Club is owned by Brian Kelley, Dino & Lori McDowell, Dalton & Jordon Benefield, and Captain Blake Bridges, representing a shared passion for offshore sport fishing and the Gulf Coast lifestyle.