Gulf Coast Cowboys Angling Club

Paying homage to co-owner and Florida native “Beach Cowboy” Brian Kelley, the branding features a western-style font topping an iconic bull’s head. The horns of the bull also double as the silhouette of a sea bird, symbolizing the importance spotting birds plays in navigation and finding a hot bite offshore. A single star acknowledges the 2024 championship won by Lifeline Sport Fishing in SFC’s open-format era. Panama City Beach-based Lifeline Sport Fishing are co-owners of Gulf Coast Cowboys Angling Club, which represents the Florida Panhandle region.

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