New Jersey Sea Birds Angling Club

Inspired by the many sea bird species that can be found offshore, with some traveling thousands of miles each summer after nesting. The angling club logo features a swooping bird with the tail of a shearwater, a bird capable of diving underwater to feed on fish and squid, using its wings to propel itself while submerged. The beak of the bird iconography is shaped like a GPS navigational arrow. This same shape is used to form the “counter,” or the space within the upper case A in the typeface. The angling club colors are taken from the Garden State Parkway, the longest highway in a state known for glorifying its highway exits. The Parkway stretches from New Jersey’s Southern tip at Cape May up to the New York border in Montvale.