Sport Fishing Championship Announces HUK as Official Jersey Partner for 2026 Season
HUK is outfitting nearly half of the league’s professional angling clubs, including the 2025 SFC Champion Texas Lone Stars Angling Club and Atlantic Division Champions Lights Out Boston.
DALLAS, TX (May 11, 2026): Sport Fishing Championship (SFC) is proud to announce HUK Performance Fishing Gear as the Official Jersey Partner of SFC for the 2026 season.
As part of the agreement, HUK will outfit nearly half of the league’s professional angling clubs, including the 2025 SFC Champion Texas Lone Stars Angling Club and Atlantic Division Champions Lights Out Boston. Angling Clubs representing HUK collectively won seven of the 13 SFC tournaments last year.
“We’re excited to welcome HUK as our Official Jersey Partner for the 2026 season,” said Mark Neifeld, Commissioner & CEO of SFC. “HUK is a brand that truly understands the demands of offshore competition, and this partnership ensures our anglers are outfitted with gear that performs at the highest level. Together, we’re continuing to raise the standard for professional sportfishing.”
With 13 professional angling clubs competing over a seven-month stretch across three bodies of water, HUK’s performance fishing gear is not only being displayed at the highest level of competition, but it’s also being put to the test through a grueling schedule and varying conditions.
“Offshore is where we come from, it’s not something we chase, it’s who we are,” said Bryan Johnston, CEO of HUK. “The anglers competing in SFC tournaments are doing it at the highest level, in the toughest conditions, and that’s exactly where our gear belongs. This partnership is about staying connected to the people who demand the most from it, and delivering every time they step on deck.”
HUK was founded in 2014 in Charleston, South Carolina and creates hard-charging performance gear designed to stoke a life centered around the water. Every piece is engineered at the fabric level and tested in real world on-water conditions, giving anglers the confidence to stay out longer, push further, and fish harder - whether they’re competing at the highest level or chasing the next bite close to home.
Along with outfitting select angling clubs and league staffers, HUK is also the title partner for the first-ever SFC Carrier Cup, taking place May 29-31 at Patriots Point Naval & Maritime Museum. SFC’s live broadcast production will come from the flight deck of the USS Yorktown, a retired Essex-Class Aircraft Carrier which has been a museum ship in Charleston Harbor since the 1970s.
“This partnership with HUK represents a natural alignment between two performance-driven organizations,” said Mike Pine, SFC’s Chief Revenue Officer. “Their commitment to innovation, athlete feedback, and growing the sport, especially among women anglers, mirrors our vision for SFC.”
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About Sport Fishing Championship:
Founded in 2021, Sport Fishing Championship (SFC) is a competitive sportfishing league of 16 professional angling clubs, competing internationally across North America. SFC’s celebrity-driven club ownership table includes accomplished athletes and entertainers such as Scottie Scheffler, Austin Dillon, Raheem Mostert, Talor Gooch, Harold Varner III, Ben Simmons and Brian Kelley. SFC aspires to grow the sport by focusing on engaging fans through innovation and building Community.
About Huk:
Huk was founded in 2014 to redefine fishing gear with innovative performance-driven apparel and footwear that inspires bold, adventurous lives on and around the water. Engineered for comfort and durability, Huk’s award-winning designs span technical fishing outerwear and all-day sun protection to versatile off-water style. Advanced technologies integrate ICE cooling features, moisture-wicking fabrics, and superior UPF ratings—trusted by guides, captains, and pro anglers alongside adventure-seekers of all ages. The brand’s full-throttle energy and vibrant, color-forward styles geared for men, women, and kids are core to its inclusive, fun-loving community. Built for every outdoor pursuit, Huk is driven by the joy of chasing extraordinary experiences no matter the forecast, staying true to its motto: “First to the Fish.” For more information, visit huk.com.