SFC Announces Strategic Partnership with Guidesly as Official Booking Partner for “SFC Experience powered by Guidesly”
Guidesly will serve as the official booking platform for SFC events, leveraging its platform to promote league events while connecting its network of charter operators with fans.
(April 13, 2026) DALLAS, TX: Sport Fishing Championship (SFC) today announced a new strategic partnership with Guidesly, Inc., naming the fast-growing digital fishing platform as the Official Booking Partner of SFC.
This partnership establishes Guidesly as a premier corporate partner across SFC’s ecosystem, with integrated branding spanning digital platforms, live broadcasts, social media, and on-site tournament activations.
“This partnership with Guidesly represents a major step forward in how we connect anglers, fans, and experiences across the sport,” said Mark Neifeld, Commissioner & CEO of Sport Fishing Championship. “By integrating Guidesly, we are creating a seamless bridge between our tournaments and the broader fishing community, making it easier than ever for fans to engage with us at every level.”
Guidesly will also be featured across SFC media tournament communications, while gaining rights to utilize SFC branding and marks in co-branded marketing initiatives. As the Official Booking Partner, Guidesly will play a central role in promoting future experiences tied to SFC events through its platform and partner network.
“We’re proud to align with Sport Fishing Championship as an Official Sponsor and Partner, said David Lord, Founder & CEO of Guidesly. “This is exactly the kind of opportunity we built Guidesly for, connecting passionate anglers, guides, and fans through better technology and real experiences on the water.”
Guidesly and SFC will leverage their communities of fans, guides and charter operators, further expanding reach and engagement across the sportfishing landscape.
“We’re excited to welcome Guidesly as a key commercial partner and innovator within our ecosystem,” said Mike Pine, Chief Revenue Officer of Sport Fishing Championship. “Their technology and marketplace align perfectly with our vision to expand participation and unlock new value for both anglers and industry stakeholders. This is a natural fit that will elevate how fans interact with SFC events.”
About Sport Fishing Championship:
Founded in 2021, Sport Fishing Championship (SFC) is a competitive sportfishing league of 16 professional angling clubs competing internationally across North America. SFC’s celebrity-driven ownership group includes accomplished athletes and entertainers such as Scottie Scheffler, Austin Dillon, Raheem Mostert, Talor Gooch, Harold Varner III, and Brian Kelley. SFC is committed to growing the sport through innovation, fan engagement, and building a strong outdoor community.
About Guidesly:
Guidesly is a vertical AI/SaaS platform and marketplace for the outdoor recreation industry. Guidesly connects outdoor enthusiasts with trusted outdoor recreation guides, including fishing, water sports, hunting, snow sports, mountain sports, and wildlife guides through cutting-edge tools that enhance the customer experience. Guidesly is led by a team of experienced entrepreneurs from mission-driven consumer tech companies, award-winning designers, and experts in developing cloud-based software platforms and businesses. For more information, visit https://www.guideslypro.com and https://www.guidesly.com/